Strategic advertising and marketing is essential for start-ups seeking to obtain traction and drive growth. If you're a creator having a hard time to attract attention to your product or firm, it's time to shift your emphasis from item advancement to advertising approach. With the right strategy, you can properly get to and involve your target mark
B2B Marketing - Interview with Mark Donnigan Startup Marketing Consultant
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit
The B2B Buyer’s Journey and B2B Marketing - Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the